At ML & CO, our business writing classes have always been through word-of-mouth referrals. Teaching people how to think clearly … and to articulate their ideas in a way that’s concise and interesting … has kept us busy. Over the years, we’ve helped dozens of professional people gain more confidence in their ability to get their message out.
I started teaching business writing to clients after being a part-time instructor at Ryerson University, Centennial College and Seneca@York. I mentored several of my students who have since gone on to become successful communications professionals. So I know from experience the benefit that comes from learning to write well, both as a PR professional and a business person.
Our classes are small, customized and hands-on. Participants learn:
- How to write a good lead
- How to structure thoughts in a logical and compelling way
- How to avoid the common pitfalls that can derail an argument or position
- How to use plain language (and why it works)
The people who benefit the most from our classes typically work in the technology, engineering, scientific and research areas — where it can be challenging to translate complex ideas into plain language for a non-expert audience.
What I’ve learned from teaching these classes is that being a better writer is better for employees’ confidence. It’s also better for their company’s brand.
For more information about how classes can benefit you and your team, give me a call.