The art of communication: Tip #2

In Toronto, just before Labour Day now, we’re a few weeks away from a municipal election.

Day in and day out, the news cycle revolves around announcements — and pronouncements — about transportation investments that promise to un-gridlock the city and put us out of our collective misery. Should it be underground, should it be light rail, should there be road tolls, should there be even more road work?

Don’t get me wrong. I think public transportation is a key issue, election or not.

But sadly, so far at least, I’m not seeing any real passion from the podium about it. Just the usual back-and-forth amongst politicians, and nothing yet to make voters really care enough to get out and vote for change.

How refreshing then to hear the inaugural speech from the new president of the Canadian Medical Association.

He wasted no time yesterday calling out the Canadian government for not having a seniors’ healthcare strategy, for ignoring the need for a palliative care strategy and for failing to demonstrate the leadership required to update/upgrade our healthcare system.

https://www.cma.ca/Assets/assets-library/document/en/about-us/CS-Inaugural-Speech-CMA-2014.pdf

Dr. Simpson’s speech is persuasive. It’s colourful. It’s incredibly timely. And best of all, it’s a call to action of the kind that is sorely missing in Canadian discourse these days.

That’s why Tip #2 is about courage. Having the wisdom — and the chutzpah –  to use whatever platform you decide to use to build your brand to actually say something memorable that will define your brand and make it resonate with your audience.

For communications planners who want to re-invigorate brand awareness or simply add some momentum to their engagement strategies, it comes down to this: Instead of simply adding to the din, go for thought leadership. Instead of playing it safe, show some edge. Instead of grey, choose red. And, of course, never underestimate the power of a well-timed speech.

Everyone may not agree with you. But that’s not really the point, is it?

 

 

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