I love this quote by Winston Churchill. When I sit down to write a speech or a presentation, I often think of it. Here’s what he said:
“If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time — a tremendous whack.”
Say it three times. Not because your audience is playing with their smartphone while you’re talking. Or because they’re texting their friends. Or making dinner plans.
Say it because for some reason our brains seem wired to remember things — really remember them — when they’re grouped in three’s.
Read any of President Obama’s speeches and you’ll see how the power of three works. In one of them he says:
“…the greatest danger of all is to allow new walls to divide us from one another. The walls between old allies on either side of the Atlantic cannot stand. The walls between the countries with the most and those with the least cannot stand. The walls between races and tribes; natives and immigrants; Christian and Muslim and Jew cannot stand. These now are the walls we must tear down.” (from A World that Stands as One, July 24, 2008, Berlin)
It’s a simple little tip…simple as 1-2-3.