Content Development

Corporate reputations are built on words and images. Nowhere is this more evident than in the arena of social media.

Hitting it out of the park means delivering your story in a way that leaves a lasting — and positive — impression about your business and your brand. And that’s why great content is so important. The very best content is strategic. It’s well thought out. And it’s part of a deliberate and methodical messaging plan where each part of the story arc builds on the next to create a cohesive and compelling narrative.

We’ve written all kinds of stories. Everything from speaking notes to major industry addresses… case studies to marketing collateral to video scripts. We know the in’s and out’s of Corporate Social Responsibility (CSR) reporting and understand how compelling sustainability stories can help build a brand. We’ve also got deep roots in conservation and demand management story-telling — which is one of many ways we’re helping our energy clients meet their provincial CDM targets.