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Services

Strategic Communications Counsel

A winning campaign starts with a great plan. Is the goal to raise awareness for your organization? To position your company as a model of corporate social responsibility?

What are the key messages? Who is the target? What about the audience, the context, the budget?

After a careful analysis of these, and many other factors, we will propose a communications strategy, complete with positioning rationale, tactics, timelines and budget. Then we'll work with you and your in-house staff, or independently, to implement a plan that gets results.

Project Management

ML & Co. goes to great lengths to get the job done right ... and to get you the results you expect.

That's why we've worked hard to develop a solid network of competitive suppliers - people who help us develop impactful media materials ... stage winning events ... produce credible b-roll ... and design fabulous corporate print materials such as brochures, newsletters and corporate reports. We also have the bases covered with internal expertise in strategy development, corporate writing, and media relations.

You might only need us to project manage ... and that's fine by us. We'll gladly work with your suppliers, or with our own team of experts, to deliver on time and on budget, from beginning to end.

Media Relations

Developing a strong relationship with the media is like any other relationship. It's built on trust, credibility and dialogue.

We know how the Canadian media works and what they need to get their job done. That's why we work hard to develop sound, detailed media materials. Why we're responsive to journalists' timelines. And why we give them every reason to trust us to provide them with solid, usable information.

Corporate Writing

A strong media relations campaign can work wonders for your organization's public profile.

But while mass media has its advantages, never underestimate the power of a well-crafted and expertly delivered speech, annual report or support collateral to win the hearts and minds of smaller, more targeted audiences.

That's where ML & CO. comes in. We've written for a wide variety of clients and senior executives. Everything from speaking notes to major industry addresses, from information packages to Corporate Social Responsibility Reports.

We like the turnkey approach. It allows us to draw on a team of seasoned graphic designers, photographers, illustrators and printers to ensure that whatever form of communication is required, you and your organization are presented in the very best light.