Announcing our own spin on content development

A year ago, we re-launched our website with the expectation of one day doing for ourselves what we do every day for our clients — and that is, take the mystery out of corporate communications and public relations and make it easier to understand for non-experts.

Our day of reckoning has arrived and today we’re pleased to make our first blog post. You’ll see that our first post includes a new video on corporate ‘story telling’. It’s a video with a bit of a twist because it features me as a sort of guinea pig to show you how to tell a good story. I hope it gives you some insight into what might work for you.

In the weeks ahead, I’ll be talking more about why I think the concept of story telling is so relevant. In a nutshell, it boils down to this: There is so much in corporate life that depletes the human spirit and yet in order for people to really engage, they need to commit to something that’s bigger than themselves. Great stories provide an opportunity to live outside of ourselves and engage in a different way. In my student days of studying French literature, we called it a ‘willing suspension of disbelief’. That’s what great stories do. That’s why we read. That’s why we work hard for some people and not so hard for others.

More on this next time. Here’s the video. I hope you like it.