The power of words

For people who spend most of their working day developing content, evaluating key messages and thinking about how to convey, through words and images, the essential elements of our clients’ brands, it’s fair to say that our job boils down to words.

We care, probably more than the average person, about how words sound, what they mean, and the emotions they convey. And what these same words could mean, and convey, in the hands of our clients’ competitors.

And so it’s fitting on this Friday, a few days after the passing of Maya Angelou, one of this generation’s great poets and storytellers, to honour a woman who had a visceral and quite political understanding of the power of words. May you rest in peace, Ms. Angelou.